The colorful and rich culture and heritage should be used to counter such menaces by the community or non-governmental organizations working for the prevention and awareness of AIDS/HIV. Ethnicity

Latino is a large group comprising further sub-categories like Mexican, Mexican-American, Chicano, people born in the U.S. Of Mexican descent that identify as American and other Indian civilizations. Each group cannot be targeted with the same message. These different groups have different social mindsets and have different social status. For example, people born in the U.S. Of Mexican descent will be more aware of the issues and problems related to their health and well being then new immigrants in the country belonging to this community. The migrant people belonging to this community have more pressing needs like housing, food, and employment as compared to Chicanos who are more concerned with political implications. Hence, one message fits all strategy cannot work with the community as the programs have to be customized according to the needs of a particular group. In the end it is the...

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Peterson, John L. 'Introduction to the Special Issue: HIV / AIDS Prevention through Community Psychology'. American Journal of Community Psychology. 26.1. (1998): 1+.

Carmona, Jennifer Vargas, Mitchell-Kernan, Claudia, Newcomb, Michael D., Romero, Gloria J., Solis, Beatriz, Tucker, M. Belinda, Wayment, Heidi a. & Wyatt, Gail E 'Acculturation, Sexual Risk Taking and HIV Health Promotion Among Latinas'. Journal of Counseling Psychology. 45.4(1998): 454.

Castaneda, Donna. 'The Close Relationship Context and HIV / AIDS Risk Reduction among Mexican-Americans'. Sex Roles: A Journal of Research. 2000: 551.

Hispanic'. Wikipedia Encyclopedia…